Why Your Headshot Matters More Than You Think

In today's digital-first world, people often see your photo before they meet you in person. Whether it’s on LinkedIn, your company website, or a conference speaker page, your headshot can instantly shape how others perceive you. A professional, polished photo exudes confidence, credibility, and approachability before you even say a word!

What a Great Headshot Communicates

A high-quality headshot shows that you take your career seriously. It helps build trust and can make the difference between being overlooked or making a memorable impression. On the other hand, a cropped selfie, a dated image, poor lighting, or an image that lacks confidence can send the wrong message and weaken your personal brand.

Different Headshots for Different Goals

Whether you're aiming to impress in a boardroom or shine on camera, the right style of headshot matters—especially on the web. At Lorei Portraits, we have three tailored types designed to align with your personal or professional goals:

1) Signature Headshots

Perfect for professionals seeking a clean, timeless look.  It is a head & shoulders portrait with a straightforward pose, a neutral backdrop, and a polished wardrobe, giving the impression of someone already successful.  These headshots convey confidence and credibility, as well as warmth and approachability, making them ideal for corporate profiles, LinkedIn, executive bios, job applications, calling cards, advertisements, and more.

2) Personality Headshots

Geared toward entrepreneurs, coaches, realtors, authors, actors, public speakers, attorneys, creatives, and those running for public office, Personality Portraits showcase character and invite connection. These next-level portraits are often half-length and feature relaxed poses, authentic gestures, and genuine expressions.  They cut through the visual clutter and connect in a personal way.  They are perfect for the rising star who is looking to build a personal brand, break out of the mundane, or stand apart from the crowd.  Ideal for advertisements, newsletters, billboards, posters, book jackets, model portfolios, and everything on the web.    

3) Branding Headshots

Designed for business owners and personal brands who want to tell a more complete story. These sessions are customized to reflect your brand identity and include a diverse range of looks, outfits, and settings, often utilizing props or styled environments to give potential clients a genuine sense of your personality, character, and ambition.  Branding headshots are Personality Portraits on steroids.

Each style of headshot builds one upon the other.  A Personality session includes everything in the Signature session.  A Branding session includes both Signature and Personality.

When to Update Your Headshot

If your current headshot is several years old or if your look has changed significantly, it’s probably time for an update. Using an outdated photo can feel disingenuous and may lead to awkward moments when meeting new clients or colleagues who expected someone else.

Many of our clients update their headshots when they need a new look or a refreshed persona to share with the marketplace.

A Headshot Is More Than Just a Picture

A professional headshot is not just a valuable tool for networking, career growth, and personal branding; it’s about presenting the best, most authentic version of yourself. It builds confidence. It is your visual ambassador to the world.  It makes a difference.

Book Your Professional Headshot in Erie, PA

At Lorei Portraits, we specialize in creating headshots that reflect who you are—confident, approachable, and professional! Whether you need a timeless business portrait, a more creative Personality Portrait, or a full branding session with multiple looks and backdrops, we guide you through every step of the way.

Our spacious state-of-the-art studio in Erie, PA, is perfect for creating a variety of cool looks. Paul Lorei, our master photographer, has been creating portraits for 39 years. Experience expert lighting, posing, and facial expression and become your best self in a relaxed environment.

Ready to update your image? Book your session today, and let’s create a headshot that works for you!